Soft Launch is the idiosyncratic Anglo-Irish Art Pop quintet. They released “the song of the summer that we’ve decided to release in September.” Milkshakes is a piece of retro-futuristic funk as mixed by Spike Stent. Swathed in an expertly executed warm, hazy analogue production, it’s a song for the had-enough crew. The fed up and emotionally drained who want to stand up in protest to the barrage of external noise and just, well, drink milkshakes.

Having cut their teeth on the live stage at multiple shows since their debut single ‘Cartwheels’ landed in spring this year, Soft Launch are fast becoming a must see band across the country.

This Is Pop? today’s song of the day is here for you.