Demise Of Love – Strange Little Consequence

When three of the most forward-thinking minds in electronic and alternative music collide, the result is bound to be expansive. Demise Of Love is the thrilling new project from Daniel Avery, James Greenwood’s Ghost Culture, and Working Men’s Club—a studio collaboration forged from mutual admiration and an unrelenting drive to break new ground.

Born from a shared desire to create something raw, boundary-pushing and deeply emotive, the trio entered the studio with no expectations, only a love for each other’s work and a fearless approach to sound. The result is a heady fusion of industrial dreamscapes, acid house intensity, and starkly beautiful melodies. Shaped by the combined creative forces of the trio’s masterful production and brooding presence, Demise Of Love carves out its own uncompromising space in electronic music.
 
According to Avery, Demise of Love entered the studio “armed only with a love for each other’s work”. The first fruits of this radically open-minded new collaboration can be heard on today’s track ‘Strange Little Consequence’. The accompanying video feels chaotic, but also arresting and meaningful as director Jak Payne explains: “We wanted to create something really visually driven for this. A visual that gestures towards the breakdown of a relationship, through the clutter and detritus that is left behind.”

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