Archive, the collective who formed in Croydon, South London in 1994, have announced details of their 13th studio album Glass Minds, anticipated by the single ‘Look at Us.’

Talking about ‘Look at Us’, the first single to be lifted from the album, a track which finds the band at their most driven, pounding best, with its insistent guitar rift running throughout, Archive main man Darius Keeler said: ‘Look at Us’ is quite simply a banger! With ominous lyrics, which I interpret as a reflection on the truly distorted world we live in, I think it’s one of our best singles to date.

The track is accompanied by a visually stunning video directed by Maxim Kelly who said: The video is a Southern Gothic piece designed to look as authentic as possible through black and white documentary-style cinematography. Since the song explores lies and deception, I wanted the medium itself to embody that theme by making viewers trust the familiar visual language of documentary photography creating a meta-commentary on deception where the medium literally becomes the message.

This Is Pop? today’s song of the day is here for you.